Origin Story of the Best Vegan Chocolate Hazelnut Spread

Sweet Nuthings began long before the first jar was ever filled. It started in my childhood in Turkey, where chocolate hazelnut spread wasn’t just a treat, it was a staple.

Growing up surrounded by hazelnut culture, I developed a deep appreciation for their flavor early on. The rich, roasted aroma. The natural sweetness. The way a simple spread could feel comforting, indulgent, and familiar all at once. Those flavors stayed with me.

Years later, living in the U.S., I kept reaching for chocolate hazelnut spreads hoping to relive that experience — and kept coming up disappointed. Too sweet. Too oily. Too many ingredients that didn’t belong there. The hazelnuts, somehow, were always an afterthought.

So I decided to make my own.

A Scientist’s Approach to Flavor

With a background in science, I approached the challenge the only way I knew how: methodically.

I tested ratios.
Compared roasting profiles.
Evaluated texture, sweetness, and mouthfeel with precision.

The goal wasn’t just to make a “healthier” spread — it was to make the best possible chocolate hazelnut spread, one where hazelnuts were the star, not hidden behind sugar or fillers.

That process led to what defines Sweet Nuthings today:

  • 50% real hazelnuts

  • No palm oil

  • 100% plant-based

  • Gluten-free

  • Thoughtfully balanced, never overly sweet

Every ingredient is there for a reason. Nothing extra. Nothing unnecessary.

From Farmer’s Markets to Something Bigger

Sweet Nuthings first showed up where real feedback matters most: farmer’s markets.

I watched people taste it for the first time — the pause, the surprise, the “wait… this is actually really good.” Those reactions were everything. People kept asking where they could buy it again, when it would be available online, if they could bring it home to family.

That encouragement made it clear: this wasn’t just a personal passion project anymore.

Made With Intention

Today, Sweet Nuthings is still made with the same care and intention it had at the beginning. Small batches. Carefully sourced ingredients. A commitment to flavor that respects both tradition and science.

It’s meant for spreading, dipping, baking — or eating straight from the jar. It’s indulgent, but honest. Familiar, yet elevated.

Bringing It to the Masses — The Right Way

Sweet Nuthings exists to bring a better chocolate hazelnut spread to more people — without cutting corners or compromising what made it special in the first place.

From my childhood in Turkey to farmer’s markets to your kitchen, this is a story rooted in flavor, curiosity, and doing things right.

Thanks for being part of it. 💛